Women-owned businesses are on the rise — and the numbers prove it. According to the 2024 Women’s Business Enterprise National Council (WBENC), women own 42% of all U.S. businesses, generating nearly $2 trillion in revenue annually. This growth isn’t just impressive — it’s a testament to the power of feminine leadership in today’s business world.
But what makes women-led businesses unique? It’s not just about having a seat at the table — it’s about leading differently. Women entrepreneurs bring a unique blend of emotional intelligence, collaborative spirit, and community focus that sets their businesses apart.
One of the hallmarks of women leadership is empathy.
Women naturally lead with compassion, actively listening to team members, clients, and partners. This empathetic approach fosters deeper relationships and loyalty, which translates into stronger, more resilient businesses.
Women leaders also excel at collaboration over competition. Instead of operating in silos, women entrepreneurs actively seek partnerships, alliances, and shared opportunities. They recognize that success doesn’t have to be a solo journey, and by lifting others up, they rise too.
Another standout trait is adaptability. Whether it’s navigating personal challenges, evolving market trends, or global crises, women entrepreneurs have shown a remarkable ability to pivot, reimagine, and rebuild. This adaptability isn’t just a survival skill — it’s a competitive advantage.
But perhaps the most powerful element of women-led businesses is purpose-driven leadership. For many women entrepreneurs, their business isn’t just about profit — it’s about impact. They are driven by a deep desire to create positive change — for their families, communities, and future generations.
Leading like a woman doesn’t mean conforming to outdated standards of leadership. It means embracing the very qualities that make women exceptional: intuition, relationship-building, and holistic thinking. It’s about redefining leadership to center around values that prioritize people, purpose, and progress.
This Women’s History Month, let’s not only celebrate how far we’ve come, but also commit to leading like women — unapologetically and powerfully.
