Business Tips for Coaches and Consultants


Anyone can wake up in the morning and become a coach or a consultant in a field they believe they know. As a coach or a consultant, your work is primarily based on providing expert and professional advice regarding some business or field of study. In other words, no legal job protection is attached to the consultancy or coaching title. To stay ahead in your coaching or consultancy business, there are helpful business tips that you must observe. 

This article presents six business tips for coaches and consultants.

  •  1. Have a clear and well-defined purpose and goals

Let your clients have a laid-out purpose for what you do and what they will achieve by having you as their consultant. Most consultants have a broad understanding and expertise in a particular field, and that is why it is easy to define your purpose. In other words, the client relies on your expert knowledge of a specific topic. Defining your purpose lets your clients know your limits and how best you can help them.

  • 2. Build effective communication skills

As a consultant, your work revolves around communication. Your client relies on what you say about a specific topic or business. Avoid long and tedious explanations, be precise, and make your coaching sessions interactive and exciting. Encourage participation from your clients, and get to know what they feel or think about the topic of discussion. When clients get involved, they feel included and their opinions valued. Consequently, they get more and more inclined to work with you.

  • 3. Create offer packages to invite more clients

Creating compelling offer packages is one way to get yourself more clients. Remember, as a consultant, your business depends entirely on the number of clients you have and how well you can retain them. Do not hesitate to create offer packages inviting more clients so your coaching/consultancy business can thrive.

  • 4. Show up/ market yourself/ create networks.

Build connections and networks, show up, and let people know who you are, what you do, and how you can help them. Everyone likes people that show up and speak up for themselves. The only way to make people aware of your talent is if you go out there and market yourself to them. 

  • 5. Stay unique and creative.

There are a lot of coaches and consultants out there doing exactly what you do; the question is, how unique is your practice, and what makes you stand out from your competitors? These are common questions that a potential client can easily ask you. Do thorough research and stay ahead of your competitors. Stay different by applying unique approaches.

  • 6. Encourage referrals

Offering the best consultancy services to your clients is one way of encouraging business referrals. A satisfied client will want to share their experience with others. So, it’s best if you offer the best services. Secondly, you can easily encourage referrals by telling your clients to refer their friends, colleagues, and family to you. This way, you can have more clients, and this will, in turn, boost your business.


Like any other business, consultancy/coaching requires you to stay ahead of your game to maximize profit. It is crucial to know what to do to improve your business and how to do it. With these tips, you are looking at success in your consultancy/coaching career.

If you found this helpful, we have plenty of tips for Coaches and Consultants like you! Feel free to contact Elly Virtually today to find out more!